A new study conducted by software company Satmetrix shows that small
businesses may be missing the mark when it comes to providing customer service
that builds faithfulness. The factors involve incapability for companies to
close the communication loop with clients, resistance to integrating customer
feedback and a lack of clear vision when it comes to customer experience
management. This may also advise that companies may be extravagant
opportunities for brand promotion, a problem easily solvable with unique
promotional items.
A 2011 Forbes magazine article stresses the magnitude of integrating
advertising strategies across established and digital platforms. Making sure
all aspects of endorsement in the company have the same focus will lead to a
clear consumer vision about what a company offers. Consider using social
networks such as Facebook or Twitter to offer concession coupons, promotional
offers or hold a bargain for an elegant item like a jewelry box or laptop bag
screened with the company's logo. This is likely to drive business as it may magnetize
consumers to the company's web site.
Promotional gifts are obtainable at nearly any price point, and
businesses can solidify brand identity through single promotional pens,
calculators or USB flash drives that contain company logos. Choosing gifts that
are functional and used by clients is a sure way to know that they will be memorize
the name of the company.
It is best to decide items related to the company's focus. For example,
gyms might print their logo on water bottles, offering a free gift to new
members, which could force business. Medical practices could give away
travel-sized first aid kits bedecked with the doctor's name and office contact.
Environmental lawyers may choose customizable promotional flashlights that run
on solar cells in order to encourage green practices. Associating the gift with
the market is a charming strategy for small businesses.
Small businesses should be aware of what their customers need in order to
best choose promotional items and strategies. It can be very difficult for
small businesses to stand up to the advertising money available to huge
corporations, but aligning promotional campaigns and gifts will show cohesion
and vision to clients. The gifts you give as thank yours or incentives will
pique interest in the corporation and may also lead to profit increases in the
long run.
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