Travel Industry Trade show is bearing to Los Angeles

The 2012 global Pow Wow, to be apprehended this month, expects tour operators from China, Mexico, Russia, Italy, the Netherlands and other countries who specialize in bringing tourists to the U.S. Tourism is already a booming business in Los Angeles and may soon be even bigger.

The city is gearing up to swarm one of the nation's largest trade shows for the travel business, an April 21-25 meeting at the Los Angeles Convention Center that is expected to attract more than 1,500 travel business operators and make at least $10 million in spending during the event.

Known as the 2012 global Pow Wow, the trade show expects dozens of tour operators from China, Mexico, Russia, Italy, the Netherlands and other countries who concentrate in bringing tourists to the US.

Also attending the occasion will be many U.S.-based travel and warmth businesses such as Hertz Corp., Hilton Hotels Corp., the San Diego Zoo and Disney Destinations. The occasion, held last year in San Francisco, is not loosen to the public.

During the day, trade show delegates will assemble with one another during 20-minute sessions, cutting extensive deals for hotel rooms, theme park tickets, cruises and passes to museums and other attractions, many of which are later sold as part of enclose deals. At night, the participants will be treated to a cabinet of L.A. hobby.

On the first night of illustrate, delegates will see a particular Cirque du Soleil performance at the Hollywood & Highland center in Hollywood. The following night, they will be treated to a private evening at Universal Studios Hollywood. On the final night, participants can snoop a concert at the Water court at California Plaza in downtown Los Angeles, with food by personality chef Wolfgang Puck.

Los Angeles city sightseeing leaders say the show provides a prospect to promote Los Angeles to companies throughout the world that deal in travel packages.

"This year's dominant Pow Wow conference will provide the opportunity to showcase the momentous investments we have all made that continue to make L.A. a must-see literary and entertainment icon," said Larry Kurzweil, president of Universal Studios Hollywood and chair of the host group for the trade show.

Los Angeles set a new tourism trace in 2011, hosting about 27 million guests; breach the past record of 25.9 million in 2007.

The trade show only is expected to generate $9.7 million in spending by trade show delegates on hotel rooms, food and amusement. Organizers say the show could produce an additional $350 million in the next two to four years from the national and global tourists it will copy to the city.

The last time the trade show was contacted in Los Angeles was in 2004, long before construction began for L.A. Live, the city center amusement complex that draws thousands of guests and tourists annually to its theaters, concert venues, restaurants and bars.