At Christmas, a time of
coming together, festivity, music and loving thy neighbor just that little bit
more.
At LBi, we thought we'd take this to heart,
and ask ourselves to mark Christmas through our core value of teamwork.
Mobile Mobile is a massive sculpture made of used
mobile phones that plays Choir of the Bells when you tweet it. You can also
play the blighter live like a huge big circular piano gizmo thing.
Mobile Mobile is a joyous recurrent story of up
cycling using old phones and collaboration.
Following an agency-wide mobile phone improve, an idea was hatched to recycle
the phones in the form of an interactive statue. Essentially each phone is
assigned a tone and is independently addressed by a computer to play the tinkle
or whatever the qwerty keyboard wants it to do.
Our COO, not normally the most playful of
elves, got in touch with his inner Joseph and painstakingly sawed out the giant
plywood polo from which all the used phones now hang. One of our colleagues in
finance with piano skills played the midi file for the tune and the lads in IT
took time out from rotating it off and turning it on again to figure out the complexity
of making all the kit work. And an army of agency staffers from designers and
writers, to the amenities team and our managed services hosting heroes got jointly
to hoist the beast up in our lobby. You might call it the hive mind of the organization.
For us it's just the way we work and a lovely way to rejoice the end of another
large year.
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